Packaging

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Packaging Design

Retail packaging designed to stand out on the shelf in bricks-and-mortar stores against far larger brands, while carrying the technical detail these products are bought for. Most of this work was produced for The Daylight Company across their full lighting range.

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Years’ Experience in Packaging and Production Artwork

Aura Ring Lamp — Production Artwork

Two halves of the same job. On the left, the flat cutter-guide artwork with every panel built inside the fold lines. On the right, that same file wrapped onto a 3D model of the carton, so the pack could be judged as a finished object — proportions, panel balance, how the design carries across a fold — and signed off internally before anything reached the printer.

Aura Ring Lamp

The pack that set the template for the range. Four claims on the front and nothing else — 90+ CRI, 6,000°K daylight, 4,500 Lux at 30 cm and a continuous dimmer — with everything else moved to the side panels so the face stays quiet on shelf.

Foldi Go

A folding portable light in a compact 256 × 142 × 68 mm carton. The smallest pack in the range and the tightest brief — the full specification set still had to fit without the front losing its calm.

Slimline 3 Floor

Tall-format carton for the floor lamp, with the product shown at full height across the front panel so its proportions read instantly against shorter competitors on the same shelf.

Halo Go 95+ CRI

Magnifier packaging carrying the 95+ CRI badge as a front-of-pack claim, with the colour accuracy scale given its own block on the side panel.

Gemini

Twin-head lamp packaging. The product illustration does the explaining here — the two heads are the whole proposition, so they lead the front panel.

Magnificent Floor & Table Magnifier

One pack covering two configurations. The front had to communicate that a single purchase works as both a floor and a table lamp, without turning into a diagram.

iQ Magnifier

Professional magnifier packaging, weighted towards technical specification for a buyer who reads the side panel before the front.

Omega 5 Magnifier

Part of the Omega magnifier family. Shared front-of-pack architecture across three sizes, with only the product illustration and lens specification changing between them.

Omega 7 Magnifier

The larger Omega. Same layout scaled to a wider carton, keeping the family recognisable when the three sit side by side.

Omega 3.5 Magnifier

The compact Omega, in a wide low carton. The most constrained of the three and the one that proved the grid could stretch.

Luminos Table Lamp

Wide-format carton for the table lamp, with the broad shade shown flat across the front to signal the light spread it delivers.

Explore My Work

Catalogues & Brochures

Clear, engaging catalogue designs that combine layout, typography, and imagery to present information with impact.

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Advertising Campaigns

Bold campaigns that use striking visuals and photography to stand out across print, digital, and outdoor platforms.

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Leaflets & Flyers

Versatile designs created to deliver key messages quickly and effectively, from services to events and promotions.

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Packaging Design

Creative packaging that balances style and function, ensuring products stand out while reflecting brand identity.

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Web & App Design

Websites, landing pages, and apps designed with clean layouts and strong usability for a seamless digital experience.

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Logo Design

Memorable, versatile logos crafted to build recognition and form a lasting foundation for brand identity.

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